Hand-drawn logos and graphics add an artisanal and unique touch to packaging, with designers looking to watercolors and linocut styles to bring a touch of tradition to their designs. Label designs by EN GARDE for Motif Fine Art Wine.īeautifully illustrated labels turn these wine bottles into artistic masterpieces. ![]() Intended as six different wines from the Muster Gamlitz winery, each bottle features a different graphic pattern across the whole facing label-a high-impact result that would look as good online as on the shelf. In line with a move towards maximalist design across the board, these ultra-colorful, patterned label designs for Motif wine by Austrian design agency EN GARDE are perfectly pitched for the short attention spans of Instagram browsers. Brand identity for Vineoh! by Design Ranch. The female-focused packaging was intended to exude playful luxury, with a trend-led palette of pale pink, orange, and maroon, creating a contemporary 1970s vibe. In line with the mailbox order trend for the Instagram generation, Design Ranch put together this retro-infused brand identity for Vineoh!, a quarterly wine subscription box. ![]() Brand identity for Jaume Jordà by Studio Ingrid Picanyol. Tasked with creating a brand identity for a range of affordable wines targeted at a 20-something audience, the result is one of the prettiest wine labels we’ve seen in a long time.īlurred images of conceptual “friends” are enhanced with bright color palettes and an ultra-minimal logo. The creatives at Barcelona-based Studio Ingrid Picanyol designed a youth-focused brand identity for Jaume Jordà. To entice Millennial consumers, wine brands are releasing bottle designs that are truly Instagrammable, featuring on-trend gradients and retro typography. Once the favored tipple of your distant auntie, wine has rediscovered its cool side by engaging with a younger, hipper audience. ![]() Here, discover our edit of twenty of the most creative and contemporary wine label and packaging designs, including exquisitely hand-illustrated labels, bold and beautiful sculptural packaging, and so much more. With an innumerable range of bottles competing to seduce connoisseur-ing customers, packaging design for wine is continually improving and excelling. Explore the world of luxurious and innovative wine labels with these twenty unique (and irresistible) modern label designs.
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